At this Portland SEO company we know a strong online presence can give an edge over the competition. Search Engine Optimization (SEO) is the process of optimizing a website to increase traffic organically. When someone searches the internet for something the search engine (Google) returns pages it feels are the most relevant to the search query. The first search results page of a query will receive 91% of all the traffic. This means that if your site is not on the first page it is not likely to be seen.
Achieving high search engine rankings can double and even triple your traffic, which can result in more contacts, more sign-ups, and more sales. Learn more about SEO best practices here.
So just how much traffic are we talking about? There is no clear-cut answer for this. It depends on your niche and the keywords you select for website optimization.
The best keywords are the ones that have a high monthly search volume and are not too difficult to rank for. A Portland SEO professional can help you carefully select the best keywords for your online business.
Free SEO Analysis
Optimizing a website for high ranking positions on the search engine results page (SERP) begins with quality content. Several factors such as page load speed, keywords, and responsive website design are important ranking factors. A web page’s load time is affected by images, code, and other media (videos). Good keywords are relevant to the campaign, have a low difficulty rating, and have a high monthly search volume. Get your Free SEO analysis here
Utilization of keywords gives the search engine the path and direction it needs to find your website. Determining the most effective keywords for your site is the result of an effective keyword campaign. An effective campaign will yield the keywords which will not only drive traffic to your site but increase sales. Increased traffic without increased sales is a waste of time and effort.
Link building not only connects pages within your site, it also connects other websites to your site. When someone else links to your site it is a signal that your content is valuable and relevant. This results in search engines will place more value on it when rendering the search results page. Quality link building is an important part of effective website optimization.
Try These Free SEO Tools to Test Your Sites SEO Viability
Simply Enter in Your URL and See For Yourself